Search Engine Optimization (SEO) is probably the most rapidly changing aspect of doing business online these days. You are required to do absolutely everything in your power to stay as far ahead of the curve as you possibly can or you run the risk of your competitors cleaning up while you fold up!
Thankfully though, there are a number of different ways to make search engine optimization really works for you – especially if you’re willing to go a little bit “grey hat” along the way and not necessarily play by all of the rules that can be bent or broken. One of the ways you can do that is with a method called ‘Churn and Burn’.
What is Churn and Burn?
Churn and burn is probably one of the most effective search engine optimization solutions available these days for businesses that want to rank highly in Google and do so very quickly.
Obviously you want to be sure that you are going about the churn and burn process as intelligently as you can, and in as strategic a way as you are able to. Since this method is considered black hat, or, in other words, against Google’s rules, you want to stay out of the gun sights of Google for sure. This means you have to be really smart about your search engine optimization efforts.
Churn and Burn misconceptions
A lot of people have misconceptions about the churn and burn search engine optimization process, and we hope to clear up as many of those right now so that you are able to effortlessly make the most of this search engine optimization tactic ASAP.
You see, a lot of people aren’t at the impression that all you have to do is fire up any of your favorite link building programs and send a flood of direct links to a top level domain in as quick a fashion as possible, really churning them out until you burn up your goodwill and end up with a prime position at the top of Google’s rankings.
Nothing could be further from the truth.
Sure, you might be able to use that approach to get yourself ranked highly near the top of Google these days, but at the end of the day you’re never going to be able to get the kinds of results you’re looking for on a more permanent basis.
No, what you need to do instead is take a very strategic approach if you go with the churn and burn method.
You’re going to want to purchase a domain, loading it up with as much content as you’re able to, and then “link wheel” indirectly from another domain that you blast with backlinks – a domain that you can effectively sacrifice – so that you get the benefit of its influence without spoiling your main website.
A Churn and Burn example
Let’s first lay out what you’ll be needing:
1) Main (money) website
2) 10 domain and websites called buffer sites
3) A lot of (spun) content
4) Thousands of backlinks (e.g. automatized dofollow blog comments & forum posts)
First step:
Now you’ll have to add the spun content to these buffer sites. Make sure that some of the content contains backlinks to your main website.
Second step:
You then add as many backlinks as you can to these buffer sites so that increase keyword rankings for your main website.
Risks involved:
There is a risk that you get discovered and consequently penalized by Google, but only your 10 buffer sites will get deindexed. Not your main website.
Protect your money site at all costs
The most important thing you can do when you use this method of search engine optimization is to remember the value of protecting your money site – your main site – as much as you are able to.
You’re always want to churn and burn third-party domains that you can register as inexpensively as possible, websites that you don’t care about in the long term and grand scheme of things. By sacrificing these websites you burn them up when they are no longer useful, and simply churn out even more websites that replace them as you improve your influence over and over again.
Hopefully now you have a better understanding of what you’re getting into and how to make the most of this strategic search engine optimization approach.
